Web portal service with 100 million users has integrated Thinkfree Office for Business Users
A leading multi service portal based in Mumbai, India, it offers a wide range of services, including news, content, e-commerce, email solutions, and file storage services. Established in January 1996 as a public company, the company had grown to serve about 100 million users by 2015, when it adopted Thinkfree Office. Thinkfree Office is integrated into the portal’s enterprise email and file storage services, specifically within its B2B offerings.
To boost business subscription rates and attract more paid customers, we realized basic email services weren't enough. A key need was the ability to edit documents and collaborate directly within emails. In 2015, we addressed this by integrating Thinkfree Office, enabling real-time editing and collaboration without the need to download attached files, which improved workflow efficiency. While subscription rates for plans with Thinkfree Office have fluctuated, the overall trend is upward. We see it as a positive factor in customer acquisition and revenue growth.
Challenge: Streamlining Processes to Boost Paid Business Plan Signups
In 2015, email was a dominant communication tool in India for both individuals and businesses. Enterprise clients sought more efficient ways to handle tasks within the email platform, specifically for document editing, sharing, and collaboration to streamline workflows and drive paid subscriptions. The approach focused on two key areas:
- Integrated Document Editing: Enhance file attachment and sharing processes with robust infrastructure support.
- Building Flexible Service Plans: Develop pricing tiers with different software combinations to meet various business needs.
The strategy? Develop pricing bundles that seamlessly integrate document editing, optimizing workflow, and improving user experience.
Solution: Thinkfree Office Integration for Both Enterprise Clients and Their End Users
After thorough evaluation, the portal selected Thinkfree Office for enterprise email integration for several key reasons:
- Satisfying Clients and End Users Simultaneously: Thinkfree Office effectively supported the company’s goal to grow paid subscriptions by meeting the needs of enterprise clients, while enhancing the experience for their paid end users. Its intuitive, ready-to-use interface improved document editing and collaboration for end users, while enterprise clients benefited from a solution that helped attract and retain more paying customers without requiring additional customization.
- Cost-Effective MS Compatibility: It offered high compatibility with MS Office files at a lower cost, eliminating the need for Microsoft logins or individual licenses.
- Superior Technical Support: Thinkfree Office demonstrated responsive and reliable support, crucial for seamless installation and ongoing maintenance.
Outcome: Enhancing Workflow Efficiency and Supporting Business Plan Growth
The integration of Thinkfree Office into the email service addressed key operational challenges and delivered several notable outcomes:
- Facilitating Document Collaboration for Business Users: By integrating Thinkfree Office, the platform allowed business users to edit and collaborate on documents directly within the email system, streamlining workflows and enabling real-time document management without the need for external applications. For mobile access, documents can be directly viewed in the app, ensuring a continuous workflow.
- Impact on Business Subscription Renewals: Following the integration, the platform experienced an upward trend in business plan renewals. The inclusion of document editing capabilities directly within the email service added value to the business plans, contributing to client retention and acquisition.
- Cost-Effective Integration and Ongoing Support: Thinkfree Office’s compatibility with widely used MS Office formats, paired with cost savings, helped the platform offer a more affordable yet comprehensive service. Additionally, the reliable technical support ensured a smooth setup and continued service stability, which was important for maintaining client confidence in the platform.
Overall, the Thinkfree Office integration supported improvements in both user experience and operational efficiency, contributing positively to the platform’s business subscription growth.
Ready to boost your revenue with a pricing plan adding features via Thinkfree Office?
By refining your service and integrating powerful tools like Thinkfree Office, you can better meet customer needs and boost paid business plan subscriptions. Just as the platform improved its offering to drive engagement and retention, now’s the time to take action. Strengthen your service, enhance the user experience, and increase client satisfaction.
Don’t wait — connect with our sales team today and start driving business growth!
